APA (7th ed.) Citation

Anam, S., & Daniel, J. R. (2026). The Effect of Price Discount and Electronic Word of Mouth on Purchase Intention with Brand Image as a Mediator (A Case Study of Generation Z Coffee Consumers in Surabaya). Journal Research of Social Science, Economics & Management, 5(7), 10541.

Chicago Style (17th ed.) Citation

Anam, Syaiful, and Joseph Robert Daniel. "The Effect of Price Discount and Electronic Word of Mouth on Purchase Intention with Brand Image as a Mediator (A Case Study of Generation Z Coffee Consumers in Surabaya)." Journal Research of Social Science, Economics & Management 5, no. 7 (2026): 10541.

MLA (9th ed.) Citation

Anam, Syaiful, and Joseph Robert Daniel. "The Effect of Price Discount and Electronic Word of Mouth on Purchase Intention with Brand Image as a Mediator (A Case Study of Generation Z Coffee Consumers in Surabaya)." Journal Research of Social Science, Economics & Management, vol. 5, no. 7, 2026, p. 10541.