The Impact of Online and Offline Channel Interactions on Guest Value Co-creation Behavior in Rural Homestays in Sichuan of China.

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Bibliographic Details
Title: The Impact of Online and Offline Channel Interactions on Guest Value Co-creation Behavior in Rural Homestays in Sichuan of China.
Authors: Liu, Ling1 lindada1030@163.com, Khunthong, Ubonwan1 ubonwank@gmail.com, Sangthong, Thaunjai1 thaunjais@yahoo.com
Source: Journal of Logistics, Informatics & Service Science. 2026, Vol. 13 Issue 3, p281-294. 14p.
Database: Business Source Ultimate
Description
ISSN:24092665
DOI:10.33168/JLISS.2026.0315