The role of customer-based brand equity in influencing Netflix subscribers’ repurchase intentions.
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| Title: | The role of customer-based brand equity in influencing Netflix subscribers’ repurchase intentions. |
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| Alternate Title: | Netflix abonelerinin tekrar satın alma niyetlerini etkilemede müşteri-tabanlı marka değerinin rolü. |
| Authors: | Öztep, Muhammed1 muhammedoztep@gmail.com, Kaya, Hale Fulya2 halefulyakaya@aku.edu.tr |
| Source: | Gazi Journal of Economics & Business - Online. sub2026, Vol. 12 Issue 1, p108-122. 15p. |
| Database: | Business Source Ultimate |
| ISSN: | 25480162 |
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| DOI: | 10.30855/gjeb.2026.12.1.007 |
