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The role of customer-based brand equity in influencing Netflix subscribers’ repurchase intentions.

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Title: The role of customer-based brand equity in influencing Netflix subscribers’ repurchase intentions.
Alternate Title: Netflix abonelerinin tekrar satın alma niyetlerini etkilemede müşteri-tabanlı marka değerinin rolü.
Authors: Öztep, Muhammed1 muhammedoztep@gmail.com, Kaya, Hale Fulya2 halefulyakaya@aku.edu.tr
Source: Gazi Journal of Economics & Business - Online. sub2026, Vol. 12 Issue 1, p108-122. 15p.
Database: Business Source Ultimate
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  Data: The role of customer-based brand equity in influencing Netflix subscribers’ repurchase intentions.
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  Data: Netflix abonelerinin tekrar satın alma niyetlerini etkilemede müşteri-tabanlı marka değerinin rolü.
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  Data: <searchLink fieldCode="AR" term="%22Öztep%2C+Muhammed%22">Öztep, Muhammed</searchLink><relatesTo>1</relatesTo><i> muhammedoztep@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Kaya%2C+Hale+Fulya%22">Kaya, Hale Fulya</searchLink><relatesTo>2</relatesTo><i> halefulyakaya@aku.edu.tr</i>
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  Data: <searchLink fieldCode="JN" term="%22Gazi+Journal+of+Economics+%26+Business+-+Online%22">Gazi Journal of Economics & Business - Online</searchLink>. sub2026, Vol. 12 Issue 1, p108-122. 15p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=192424120
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        Value: 10.30855/gjeb.2026.12.1.007
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        Text: English
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              Text: sub2026
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