XYZ COFFEE IN THE DIGITAL ERA : ANALYSIS OF BRAND TRUST AND CUSTOMER ENGAGEMENT AS DETERMINANTS OF PURCHASE DECISION.
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| Title: | XYZ COFFEE IN THE DIGITAL ERA : ANALYSIS OF BRAND TRUST AND CUSTOMER ENGAGEMENT AS DETERMINANTS OF PURCHASE DECISION. |
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| Authors: | Devanof, Haferta1 122012401024@std.trisakti.ac.id, Kurniawati1 kurniawati@trisakti.ac.id |
| Source: | Journal of Management: Small & Medium Enterprises (SMEs). 2026, Vol. 19 Issue 1, p547-557. 11p. |
| Database: | Business Source Ultimate |
| ISSN: | 25022385 |
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