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XYZ COFFEE IN THE DIGITAL ERA : ANALYSIS OF BRAND TRUST AND CUSTOMER ENGAGEMENT AS DETERMINANTS OF PURCHASE DECISION.

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Title: XYZ COFFEE IN THE DIGITAL ERA : ANALYSIS OF BRAND TRUST AND CUSTOMER ENGAGEMENT AS DETERMINANTS OF PURCHASE DECISION.
Authors: Devanof, Haferta1 122012401024@std.trisakti.ac.id, Kurniawati1 kurniawati@trisakti.ac.id
Source: Journal of Management: Small & Medium Enterprises (SMEs). 2026, Vol. 19 Issue 1, p547-557. 11p.
Database: Business Source Ultimate
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      – Code: eng
        Text: English
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        PageCount: 11
        StartPage: 547
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      – TitleFull: XYZ COFFEE IN THE DIGITAL ERA : ANALYSIS OF BRAND TRUST AND CUSTOMER ENGAGEMENT AS DETERMINANTS OF PURCHASE DECISION.
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              Text: 2026
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