Literature Review on the Moderating Effect of Celebrity Endorser toward Browsing and Impulse Buying Behavior in Live-Streaming Market.

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Bibliographic Details
Title:	Literature Review on the Moderating Effect of Celebrity Endorser toward Browsing and Impulse Buying Behavior in Live-Streaming Market.
Authors:	Yanzhou, Wu¹ (AUTHOR) 249561693@qq.com, Chin, Thoo Ai¹ (AUTHOR)
Source:	Journal of Business & Economics Review (JBER). 2026, Vol. 11 Issue 2, p69-75. 7p.
Database:	Business Source Ultimate

Description
ISSN:	26369184
DOI:	10.35609/jmmr.2026.11.2(3)