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Nonprototypical packaging and strategic implications: When structural design disrupts or delivers.

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Title: Nonprototypical packaging and strategic implications: When structural design disrupts or delivers.
Authors: Arendar, Fernando1 (AUTHOR), Waters, Kevin2 (AUTHOR), Howard, Shelby3 (AUTHOR), Watts, Jon4 (AUTHOR)
Source: Journal of Brand Strategy. Spring2026, Vol. 14 Issue 4, p331-350. 20p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 192513733
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Nonprototypical packaging and strategic implications: When structural design disrupts or delivers.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Brand+Strategy%22">Journal of Brand Strategy</searchLink>. Spring2026, Vol. 14 Issue 4, p331-350. 20p.
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 331
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      – TitleFull: Nonprototypical packaging and strategic implications: When structural design disrupts or delivers.
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            NameFull: Arendar, Fernando
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            NameFull: Waters, Kevin
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            NameFull: Howard, Shelby
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            NameFull: Watts, Jon
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              Text: Spring2026
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              Y: 2026
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