Nonprototypical packaging and strategic implications: When structural design disrupts or delivers.
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| Title: | Nonprototypical packaging and strategic implications: When structural design disrupts or delivers. |
|---|---|
| Authors: | Arendar, Fernando1 (AUTHOR), Waters, Kevin2 (AUTHOR), Howard, Shelby3 (AUTHOR), Watts, Jon4 (AUTHOR) |
| Source: | Journal of Brand Strategy. Spring2026, Vol. 14 Issue 4, p331-350. 20p. |
| Database: | Business Source Ultimate |
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