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A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection.

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Title: A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection.
Authors: Cheng, Yan1 (AUTHOR) chengyan@mail.shufe.edu.cn, Wang, Jingbo2 (AUTHOR) jingbowang@cuhk.edu.hk, Cao, Xinyu2 (AUTHOR) xinyucao@cuhk.edu.hk, Shen, Zuo-Jun Max3 (AUTHOR) maxshen@hku.hk, Zhang, Yuhui4 (AUTHOR) yuhuizhanglink@outlook.com
Source: Marketing Science (INFORMS). Mar/Apr2026, Vol. 45 Issue 2, p258-279. 22p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2023.0511