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A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection.

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Title: A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection.
Authors: Cheng, Yan1 (AUTHOR) chengyan@mail.shufe.edu.cn, Wang, Jingbo2 (AUTHOR) jingbowang@cuhk.edu.hk, Cao, Xinyu2 (AUTHOR) xinyucao@cuhk.edu.hk, Shen, Zuo-Jun Max3 (AUTHOR) maxshen@hku.hk, Zhang, Yuhui4 (AUTHOR) yuhuizhanglink@outlook.com
Source: Marketing Science (INFORMS). Mar/Apr2026, Vol. 45 Issue 2, p258-279. 22p.
Database: Business Source Ultimate
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  Data: A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection.
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  Data: <searchLink fieldCode="AR" term="%22Cheng%2C+Yan%22">Cheng, Yan</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> chengyan@mail.shufe.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Wang%2C+Jingbo%22">Wang, Jingbo</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> jingbowang@cuhk.edu.hk</i><br /><searchLink fieldCode="AR" term="%22Cao%2C+Xinyu%22">Cao, Xinyu</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> xinyucao@cuhk.edu.hk</i><br /><searchLink fieldCode="AR" term="%22Shen%2C+Zuo-Jun+Max%22">Shen, Zuo-Jun Max</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> maxshen@hku.hk</i><br /><searchLink fieldCode="AR" term="%22Zhang%2C+Yuhui%22">Zhang, Yuhui</searchLink><relatesTo>4</relatesTo> (AUTHOR)<i> yuhuizhanglink@outlook.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Mar/Apr2026, Vol. 45 Issue 2, p258-279. 22p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1287/mksc.2023.0511
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      – Code: eng
        Text: English
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        PageCount: 22
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      – TitleFull: A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection.
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            NameFull: Cheng, Yan
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            NameFull: Wang, Jingbo
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              Text: Mar/Apr2026
              Type: published
              Y: 2026
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