Artificial Intelligence Chatbots Versus Human Agents in Customer Satisfaction: The Role of Warmth and Competence.
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| Title: | Artificial Intelligence Chatbots Versus Human Agents in Customer Satisfaction: The Role of Warmth and Competence. |
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| Authors: | Zhang, Ye (AUTHOR) yezhang.amy9@gmail.com, Özsomer, Ayşegül (AUTHOR), Canlı, Zeynep Gürhan (AUTHOR), Baghirov, Fakhri (AUTHOR) |
| Source: | Journal of Interactive Marketing. May2026, Vol. 61 Issue 2, p215-229. 15p. |
| Database: | Business Source Ultimate |
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