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Optimal online selling format in live-streaming under a dual-channel structure with streamer types and spillover effects.

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Bibliographic Details
Title: Optimal online selling format in live-streaming under a dual-channel structure with streamer types and spillover effects.
Authors: Zhang, Weisi1 (AUTHOR), Li, Leyao1 (AUTHOR), Kong, Jiahao1 (AUTHOR) 15588518186@163.com
Source: Journal of Management Analytics. Mar2026, Vol. 13 Issue 1, p70-108. 39p.
Database: Business Source Ultimate
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ISSN:23270012
DOI:10.1080/23270012.2026.2625739