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Optimal online selling format in live-streaming under a dual-channel structure with streamer types and spillover effects.

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Title: Optimal online selling format in live-streaming under a dual-channel structure with streamer types and spillover effects.
Authors: Zhang, Weisi1 (AUTHOR), Li, Leyao1 (AUTHOR), Kong, Jiahao1 (AUTHOR) 15588518186@163.com
Source: Journal of Management Analytics. Mar2026, Vol. 13 Issue 1, p70-108. 39p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 192560438
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Optimal online selling format in live-streaming under a dual-channel structure with streamer types and spillover effects.
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  Data: <searchLink fieldCode="AR" term="%22Zhang%2C+Weisi%22">Zhang, Weisi</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Li%2C+Leyao%22">Li, Leyao</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Kong%2C+Jiahao%22">Kong, Jiahao</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> 15588518186@163.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Management+Analytics%22">Journal of Management Analytics</searchLink>. Mar2026, Vol. 13 Issue 1, p70-108. 39p.
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RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/23270012.2026.2625739
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 39
        StartPage: 70
    Titles:
      – TitleFull: Optimal online selling format in live-streaming under a dual-channel structure with streamer types and spillover effects.
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Zhang, Weisi
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          Name:
            NameFull: Li, Leyao
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          Name:
            NameFull: Kong, Jiahao
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          Dates:
            – D: 01
              M: 03
              Text: Mar2026
              Type: published
              Y: 2026
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              Value: 13
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              Value: 1
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            – TitleFull: Journal of Management Analytics
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