From Gameplay to Guidance: How Virtual Influencers Enable Digital Nudging in Video Game Ecosystems.
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| Title: | From Gameplay to Guidance: How Virtual Influencers Enable Digital Nudging in Video Game Ecosystems. |
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| Authors: | Mishra, Ankita1 ankita.mishra21h@ibsindia.org, Ash, Supriyo1 supriyo.ash21@ibsindia.org, Sharan, Kushagra1 kushagra.sharan@iilmlko.ac.in, Sahoo, Priyanka1 priyanka_sahoo@isb.edu |
| Source: | Advances in Consumer Research. Mar2026, Vol. 3 Issue 3, p771-782. 12p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
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