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From Gameplay to Guidance: How Virtual Influencers Enable Digital Nudging in Video Game Ecosystems.

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Title: From Gameplay to Guidance: How Virtual Influencers Enable Digital Nudging in Video Game Ecosystems.
Authors: Mishra, Ankita1 ankita.mishra21h@ibsindia.org, Ash, Supriyo1 supriyo.ash21@ibsindia.org, Sharan, Kushagra1 kushagra.sharan@iilmlko.ac.in, Sahoo, Priyanka1 priyanka_sahoo@isb.edu
Source: Advances in Consumer Research. Mar2026, Vol. 3 Issue 3, p771-782. 12p.
Database: Business Source Ultimate
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PubType: Conference
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  Data: <searchLink fieldCode="JN" term="%22Advances+in+Consumer+Research%22">Advances in Consumer Research</searchLink>. Mar2026, Vol. 3 Issue 3, p771-782. 12p.
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      – Code: eng
        Text: English
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      – TitleFull: From Gameplay to Guidance: How Virtual Influencers Enable Digital Nudging in Video Game Ecosystems.
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              Text: Mar2026
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