Influence of Digital Marketing on the Buying behaviour of Gen --Z Consumers in Cuddalore -- A Study.
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| Title: | Influence of Digital Marketing on the Buying behaviour of Gen --Z Consumers in Cuddalore -- A Study. |
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| Authors: | Prabakaran, D.1, Krishnakumar, R.2 |
| Source: | Advances in Consumer Research. Mar2026, Vol. 3 Issue 3, p149-156. 8p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
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