APA (7th ed.) Citation

Prabakaran, D., & Krishnakumar, R. (2026). Influence of Digital Marketing on the Buying behaviour of Gen --Z Consumers in Cuddalore -- A Study. Advances in Consumer Research, 3(3), 149.

Chicago Style (17th ed.) Citation

Prabakaran, D., and R. Krishnakumar. "Influence of Digital Marketing on the Buying Behaviour of Gen --Z Consumers in Cuddalore -- A Study." Advances in Consumer Research 3, no. 3 (2026): 149.

MLA (9th ed.) Citation

Prabakaran, D., and R. Krishnakumar. "Influence of Digital Marketing on the Buying Behaviour of Gen --Z Consumers in Cuddalore -- A Study." Advances in Consumer Research, vol. 3, no. 3, 2026, p. 149.