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Influence of Digital Marketing on the Buying behaviour of Gen --Z Consumers in Cuddalore -- A Study.

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Title: Influence of Digital Marketing on the Buying behaviour of Gen --Z Consumers in Cuddalore -- A Study.
Authors: Prabakaran, D.1, Krishnakumar, R.2
Source: Advances in Consumer Research. Mar2026, Vol. 3 Issue 3, p149-156. 8p.
Database: Business Source Ultimate
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              Text: Mar2026
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