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Customers' Review Content and Their Referral and (Re)Purchase Behaviors.

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Bibliographic Details
Title: Customers' Review Content and Their Referral and (Re)Purchase Behaviors.
Authors: Liu, Ruhan (AUTHOR), Zhang, Wanqing (AUTHOR) Wanqing.Zhang@citystgeorges.ac.uk, Chintagunta, Pradeep K. (AUTHOR)
Source: Journal of Marketing. May2026, Vol. 90 Issue 3, p127-147. 21p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429251352842