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Customers' Review Content and Their Referral and (Re)Purchase Behaviors.

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Title: Customers' Review Content and Their Referral and (Re)Purchase Behaviors.
Authors: Liu, Ruhan (AUTHOR), Zhang, Wanqing (AUTHOR) Wanqing.Zhang@citystgeorges.ac.uk, Chintagunta, Pradeep K. (AUTHOR)
Source: Journal of Marketing. May2026, Vol. 90 Issue 3, p127-147. 21p.
Database: Business Source Ultimate
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  Data: Customers' Review Content and Their Referral and (Re)Purchase Behaviors.
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  Data: <searchLink fieldCode="AR" term="%22Liu%2C+Ruhan%22">Liu, Ruhan</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Zhang%2C+Wanqing%22">Zhang, Wanqing</searchLink> (AUTHOR)<i> Wanqing.Zhang@citystgeorges.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Chintagunta%2C+Pradeep+K%2E%22">Chintagunta, Pradeep K.</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. May2026, Vol. 90 Issue 3, p127-147. 21p.
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      – Type: doi
        Value: 10.1177/00222429251352842
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 127
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      – TitleFull: Customers' Review Content and Their Referral and (Re)Purchase Behaviors.
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            NameFull: Liu, Ruhan
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            NameFull: Zhang, Wanqing
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            NameFull: Chintagunta, Pradeep K.
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            – D: 01
              M: 05
              Text: May2026
              Type: published
              Y: 2026
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            – TitleFull: Journal of Marketing
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