Direct-Selling vs. live-streaming channels: the effects of information transparency in E-Commerce.
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| Title: | Direct-Selling vs. live-streaming channels: the effects of information transparency in E-Commerce. |
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| Authors: | Feng, Lin1 (AUTHOR), Shi, Qichao1 (AUTHOR), Wei, Liqun2,3 (AUTHOR) liqunwei@csu.edu.cn |
| Source: | International Journal of Production Research. Mar2026, p1-21. 21p. 5 Illustrations, 3 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 00207543 |
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| DOI: | 10.1080/00207543.2026.2644563 |
