Development and Validation of the Loyalty Program Composition Scale.

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Bibliographic Details
Title: Development and Validation of the Loyalty Program Composition Scale.
Authors: Ercin, Lokman1 lokmanercin@gmail.com
Source: International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 3, p119-128. 10p.
Database: Business Source Ultimate
Description
ISSN:21464405
DOI:10.32479/irmm.22694