Development and Validation of the Loyalty Program Composition Scale.
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| Title: | Development and Validation of the Loyalty Program Composition Scale. |
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| Authors: | Ercin, Lokman1 lokmanercin@gmail.com |
| Source: | International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 3, p119-128. 10p. |
| Database: | Business Source Ultimate |
| ISSN: | 21464405 |
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| DOI: | 10.32479/irmm.22694 |