Scientific Mapping of Purchase Intention Research: Patterns, Key Contributors, and Future Directions Based on Scopus (2023-2025).
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| Title: | Scientific Mapping of Purchase Intention Research: Patterns, Key Contributors, and Future Directions Based on Scopus (2023-2025). |
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| Authors: | Hidayat, Deddy Rakhmad1,2 deddyrakhmadhidayat@feb.upr.ac.id, Parawansa, Dian Anggraece Sigit2, Upe, Jusni Ambo2, Nursyamsi, Idayanti2 |
| Source: | International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 3, p440-451. 12p. |
| Database: | Business Source Ultimate |
| ISSN: | 21464405 |
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| DOI: | 10.32479/irmm.22815 |
