Digital Eco-Brand Strategy of FMCG Companies as a Means of Attracting Loyal Audience.

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Bibliographic Details
Title:	Digital Eco-Brand Strategy of FMCG Companies as a Means of Attracting Loyal Audience.
Authors:	Siazin, Sergii¹ educationalsciences25@gmail.com, Popov, Andrii², Melyan, Hripsime³, Bilous, Anastasiia⁴, Oznobishyna, Maryna⁵
Source:	International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 3, p545-554. 10p.
Database:	Business Source Ultimate

Description
ISSN:	21464405
DOI:	10.32479/irmm.23468