The Impact of User-Generated Content and E-WOM on Purchase Decisions for XYZ Products on the Tiktok Application in Malang City.
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| Title: | The Impact of User-Generated Content and E-WOM on Purchase Decisions for XYZ Products on the Tiktok Application in Malang City. |
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| Authors: | Lay, Piter Barreto1 piterbarreto01@gmail.com, Indriani, Sri1 indri000@yahoo.com, Rupianti, Reni1 renir@lecturer.itn.ac.id |
| Source: | Journal Research of Social Science, Economics & Management. mar2026, Vol. 5 Issue 8, p10710-10727. 18p. |
| Database: | Business Source Ultimate |
| ISSN: | 28076494 |
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