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Immersive Experience: Aligning Service Design and Psychological Engagement.

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Bibliographic Details
Title: Immersive Experience: Aligning Service Design and Psychological Engagement.
Authors: Schmitt, Bernd1 (AUTHOR) bhs1@gsb.columbia.edu, Hao, Shuyi2 (AUTHOR)
Source: Journal of Service Research. May2026, Vol. 29 Issue 2, p171-188. 18p.
Database: Business Source Ultimate
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ISSN:10946705
DOI:10.1177/10946705261420352