A Two-Stage Model of the Promotional Performance of Pure Online Firms.
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| Title: | A Two-Stage Model of the Promotional Performance of Pure Online Firms. |
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| Authors: | Jianan Wu1 jianan.wu@tulane.edu, Cook Jr., Victor J.1 victor.cook@tulane.edu, Strong, Edward C.1 bigfoot@tulane.edu |
| Source: | Information Systems Research (INFORMS). Dec2005, Vol. 16 Issue 4, p334-351. 18p. 1 Color Photograph, 1 Diagram, 4 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
| ISSN: | 10477047 |
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| DOI: | 10.1287/isre.1050.0071 |
