Smarter Idea Selection: Turning Idea Overload into Innovation Advantage.

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Bibliographic Details
Title:	Smarter Idea Selection: Turning Idea Overload into Innovation Advantage.
Authors:	Jason Bell, J.¹ (AUTHOR), Pescher, Christian² (AUTHOR), Tellis, Gerard J.³ (AUTHOR), Füller, Johann⁴ (AUTHOR)
Source:	NIM Marketing Intelligence Review. May2026, Vol. 18 Issue 1, p42-47. 6p.
Database:	Business Source Ultimate

Description
ISSN:	26274957
DOI:	10.2478/nimmir-2026-0007