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Smarter Idea Selection: Turning Idea Overload into Innovation Advantage.

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Title: Smarter Idea Selection: Turning Idea Overload into Innovation Advantage.
Authors: Jason Bell, J.1 (AUTHOR), Pescher, Christian2 (AUTHOR), Tellis, Gerard J.3 (AUTHOR), Füller, Johann4 (AUTHOR)
Source: NIM Marketing Intelligence Review. May2026, Vol. 18 Issue 1, p42-47. 6p.
Database: Business Source Ultimate
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        Value: 10.2478/nimmir-2026-0007
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      – Code: eng
        Text: English
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              Text: May2026
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