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Estimating the Size and Composition of Customer Base Using Retail Transaction Data.

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Bibliographic Details
Title:	Estimating the Size and Composition of Customer Base Using Retail Transaction Data.
Authors:	Sokol, Ondřej¹ (AUTHOR) ondrej.sokol@vse.cz, Holý, Vladimír¹ (AUTHOR)
Source:	Applied Stochastic Models in Business & Industry. Mar2026, Vol. 42 Issue 2, p1-17. 17p.
Database:	Business Source Ultimate
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Description
ISSN:	15241904
DOI:	10.1002/asmb.2914