Neuromarketing myths: a conceptual framework and empirical insights.

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Bibliographic Details
Title:	Neuromarketing myths: a conceptual framework and empirical insights.
Authors:	Husić-Mehmedović, Melika¹ (AUTHOR) melika.husic@efsa.unsa.ba, Arslanagić-Kalajdžić, Maja¹ (AUTHOR), Kadić-Maglajlić, Selma² (AUTHOR), Kolar, Tomaž³ (AUTHOR)
Source:	Journal of Marketing Management. Apr2026, p1-25. 25p. 2 Illustrations.
Database:	Business Source Ultimate

Description
ISSN:	0267257X
DOI:	10.1080/0267257x.2026.2657846