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Neuromarketing myths: a conceptual framework and empirical insights.

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Title: Neuromarketing myths: a conceptual framework and empirical insights.
Authors: Husić-Mehmedović, Melika1 (AUTHOR) melika.husic@efsa.unsa.ba, Arslanagić-Kalajdžić, Maja1 (AUTHOR), Kadić-Maglajlić, Selma2 (AUTHOR), Kolar, Tomaž3 (AUTHOR)
Source: Journal of Marketing Management. Apr2026, p1-25. 25p. 2 Illustrations.
Database: Business Source Ultimate
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Header DbId: bsu
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An: 193027581
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PubType: Academic Journal
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  Data: Neuromarketing myths: a conceptual framework and empirical insights.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Management%22">Journal of Marketing Management</searchLink>. Apr2026, p1-25. 25p. 2 Illustrations.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=193027581
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        Value: 10.1080/0267257x.2026.2657846
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      – Code: eng
        Text: English
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        PageCount: 25
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      – TitleFull: Neuromarketing myths: a conceptual framework and empirical insights.
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              Text: Apr2026
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