INNOVATION CAPABILITY: THE ROLE OF POSITIONAL ADVANTAGE, VISUAL AESTHETICS, AND GENERATIONAL COHORT IN SMEs’ COMPETITIVENESS.

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Bibliographic Details
Title:	INNOVATION CAPABILITY: THE ROLE OF POSITIONAL ADVANTAGE, VISUAL AESTHETICS, AND GENERATIONAL COHORT IN SMEs’ COMPETITIVENESS.
Authors:	Pancanugraha, Indra¹ indrapanca12@gmail.com, Bachri, Syamsul¹, Wahyuningsih¹, Syamsuddin¹, Sutomo, Maskuri¹
Source:	Journal of Applied Management / Jurnal Aplikasi Manajemen. Sep2025, Vol. 23 Issue 3, p795-810. 16p.
Database:	Business Source Ultimate

Description
ISSN:	16935241
DOI:	10.21776/ub.jam.2025.023.3.02.