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INNOVATION CAPABILITY: THE ROLE OF POSITIONAL ADVANTAGE, VISUAL AESTHETICS, AND GENERATIONAL COHORT IN SMEs’ COMPETITIVENESS.

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Title: INNOVATION CAPABILITY: THE ROLE OF POSITIONAL ADVANTAGE, VISUAL AESTHETICS, AND GENERATIONAL COHORT IN SMEs’ COMPETITIVENESS.
Authors: Pancanugraha, Indra1 indrapanca12@gmail.com, Bachri, Syamsul1, Wahyuningsih1, Syamsuddin1, Sutomo, Maskuri1
Source: Journal of Applied Management / Jurnal Aplikasi Manajemen. Sep2025, Vol. 23 Issue 3, p795-810. 16p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.21776/ub.jam.2025.023.3.02.
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              Text: Sep2025
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