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State of the art: celebrity in the marketplace.

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Bibliographic Details
Title: State of the art: celebrity in the marketplace.
Authors: Eagar, Toni1 (AUTHOR) Toni.Eagar@anu.edu.au, Cocker, Hayley L.2 (AUTHOR), Venkatraman, Rohan3 (AUTHOR)
Source: Journal of Marketing Management. May2026, Vol. 42 Issue 5/6, p828-869. 42p.
Database: Business Source Ultimate
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ISSN:0267257X
DOI:10.1080/0267257X.2025.2575327