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State of the art: celebrity in the marketplace.

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Title: State of the art: celebrity in the marketplace.
Authors: Eagar, Toni1 (AUTHOR) Toni.Eagar@anu.edu.au, Cocker, Hayley L.2 (AUTHOR), Venkatraman, Rohan3 (AUTHOR)
Source: Journal of Marketing Management. May2026, Vol. 42 Issue 5/6, p828-869. 42p.
Database: Business Source Ultimate
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PubType: Academic Journal
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RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/0267257X.2025.2575327
    Languages:
      – Code: eng
        Text: English
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        PageCount: 42
        StartPage: 828
    Titles:
      – TitleFull: State of the art: celebrity in the marketplace.
        Type: main
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            NameFull: Eagar, Toni
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            NameFull: Cocker, Hayley L.
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            NameFull: Venkatraman, Rohan
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          Dates:
            – D: 01
              M: 05
              Text: May2026
              Type: published
              Y: 2026
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              Value: 42
            – Type: issue
              Value: 5/6
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            – TitleFull: Journal of Marketing Management
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