State of the art: celebrity in the marketplace.
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| Title: | State of the art: celebrity in the marketplace. |
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| Authors: | Eagar, Toni1 (AUTHOR) Toni.Eagar@anu.edu.au, Cocker, Hayley L.2 (AUTHOR), Venkatraman, Rohan3 (AUTHOR) |
| Source: | Journal of Marketing Management. May2026, Vol. 42 Issue 5/6, p828-869. 42p. |
| Database: | Business Source Ultimate |
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