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The practice barometer: towards an anti-cannibal and trans-environmental agenda.

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Bibliographic Details
Title: The practice barometer: towards an anti-cannibal and trans-environmental agenda.
Authors: Scheurenbrand, Klara1 (AUTHOR), Gruber, Verena2 (AUTHOR) gruber@em-lyon.com
Source: Journal of Marketing Management. May2026, Vol. 42 Issue 5/6, p738-779. 42p.
Database: Business Source Ultimate
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ISSN:0267257X
DOI:10.1080/0267257X.2026.2638747