Being for 'state of the art'.
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| Title: | Being for 'state of the art'. |
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| Authors: | Higgins, Matthew1 (AUTHOR) matthew.higgins@open.ac.uk, Tadajewski, Mark1,2,3 (AUTHOR) |
| Source: | Journal of Marketing Management. May2026, Vol. 42 Issue 5/6, p527-534. 8p. |
| Database: | Business Source Ultimate |
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