Identifying segments of consumers willing to buy an electric car using Choice Based Conjoint method.
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| Title: | Identifying segments of consumers willing to buy an electric car using Choice Based Conjoint method. |
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| Authors: | Vereckei-Poór, Bence1 poor.bence@ktk.pte.hu, Ujházi, Tamás2 |
| Source: | Strategic Management (1821-3448). 2026, Vol. 31 Issue 1, p52-62. 11p. |
| Database: | Business Source Ultimate |
| ISSN: | 18213448 |
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| DOI: | 10.5937/StraMan2500007V |
