In Content We Trust: Analyzing the Effect of Brand-Generated and User-Generated Content Qualities on Instagram to the Antecedents of the Information Adoption Model.
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| Title: | In Content We Trust: Analyzing the Effect of Brand-Generated and User-Generated Content Qualities on Instagram to the Antecedents of the Information Adoption Model. |
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| Authors: | Moraga, Melvin V.1,2,3, Huang, Ivan L.1, Pahud, Nicole Beatrice D.1, Lontok, Rajan Ashvin M.1, Miranda, Ingrid M.1 |
| Source: | Review of Integrative Business & Economics Research. 2026, Vol. 15 Issue 3, p356-374. 19p. |
| Database: | Business Source Ultimate |
| ISSN: | 24146722 |
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