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In Content We Trust: Analyzing the Effect of Brand-Generated and User-Generated Content Qualities on Instagram to the Antecedents of the Information Adoption Model.

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Title: In Content We Trust: Analyzing the Effect of Brand-Generated and User-Generated Content Qualities on Instagram to the Antecedents of the Information Adoption Model.
Authors: Moraga, Melvin V.1,2,3, Huang, Ivan L.1, Pahud, Nicole Beatrice D.1, Lontok, Rajan Ashvin M.1, Miranda, Ingrid M.1
Source: Review of Integrative Business & Economics Research. 2026, Vol. 15 Issue 3, p356-374. 19p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Review+of+Integrative+Business+%26+Economics+Research%22">Review of Integrative Business & Economics Research</searchLink>. 2026, Vol. 15 Issue 3, p356-374. 19p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=193273004
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        Text: English
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      – TitleFull: In Content We Trust: Analyzing the Effect of Brand-Generated and User-Generated Content Qualities on Instagram to the Antecedents of the Information Adoption Model.
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              Text: 2026
              Type: published
              Y: 2026
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