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日本型マーケティングの機能不全と再生条件.

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Bibliographic Details
Title: 日本型マーケティングの機能不全と再生条件.
Alternate Title: Dysfunction of Japanese-Style Marketing and Conditions for Revitalization.
Authors: 結城 祥1 yuki@people.kobe-u.ac.jp
Source: Quarterly Journal of Marketing. 2026, Vol. 46 Issue 1, p14-23. 10p.
Database: Business Source Ultimate
Description
ISSN:03897265
DOI:10.7222/marketing.2026.010