Priming in Search: A Large-Scale Field Experiment on the Impact of Popular Search Genres in Mobile Shopping.
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| Title: | Priming in Search: A Large-Scale Field Experiment on the Impact of Popular Search Genres in Mobile Shopping. |
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| Authors: | Zheng, Shuang1 (AUTHOR) zhengshuang@rmbs.ruc.edu.cn, Tong, Siliang (Jack)2 (AUTHOR) jack.tong@ntu.edu.sg, Fang, Sihan3 (AUTHOR) sihanf@sjtu.edu.cn, Gopal, Anandasivam2 (AUTHOR) anandasivam.gopal@ntu.edu.sg, Li, Xianneng4 (AUTHOR) xianneng@dlut.edu.cn, Jiang, Qiancheng5 (AUTHOR) Jiangqiancheng@meituan.com |
| Source: | Information Systems Research (INFORMS). Apr2026, p1. 21p. |
| Database: | Business Source Ultimate |
| ISSN: | 10477047 |
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| DOI: | 10.1287/isre.2024.1041 |
