Unveiling AI Deployment and Social Support on Customer Value Co-Creation and Stickiness in Social Commerce: A PLS-SEM and NCA Approach.
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| Title: | Unveiling AI Deployment and Social Support on Customer Value Co-Creation and Stickiness in Social Commerce: A PLS-SEM and NCA Approach. |
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| Authors: | Catacutan, Zandro M.1 zmcatacutan@cvsu.edu.ph, Perlado, Christian Edwin M.2,3 cperlado15@gmail.com |
| Source: | South East Asian Journal of Management. Apr2026, Vol. 20 Issue 1, p97-124. 29p. |
| Database: | Business Source Ultimate |
| ISSN: | 19781989 |
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| DOI: | 10.7454/seam.v20i1.2042 |
