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Unveiling AI Deployment and Social Support on Customer Value Co-Creation and Stickiness in Social Commerce: A PLS-SEM and NCA Approach.

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Title: Unveiling AI Deployment and Social Support on Customer Value Co-Creation and Stickiness in Social Commerce: A PLS-SEM and NCA Approach.
Authors: Catacutan, Zandro M.1 zmcatacutan@cvsu.edu.ph, Perlado, Christian Edwin M.2,3 cperlado15@gmail.com
Source: South East Asian Journal of Management. Apr2026, Vol. 20 Issue 1, p97-124. 29p.
Database: Business Source Ultimate
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  Data: Unveiling AI Deployment and Social Support on Customer Value Co-Creation and Stickiness in Social Commerce: A PLS-SEM and NCA Approach.
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  Data: <searchLink fieldCode="JN" term="%22South+East+Asian+Journal+of+Management%22">South East Asian Journal of Management</searchLink>. Apr2026, Vol. 20 Issue 1, p97-124. 29p.
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        Value: 10.7454/seam.v20i1.2042
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        Text: English
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        PageCount: 29
        StartPage: 97
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      – TitleFull: Unveiling AI Deployment and Social Support on Customer Value Co-Creation and Stickiness in Social Commerce: A PLS-SEM and NCA Approach.
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              Text: Apr2026
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