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Optimizing Reserve Prices in Display Advertising Auctions.

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Bibliographic Details
Title: Optimizing Reserve Prices in Display Advertising Auctions.
Authors: Choi, Hana1 (AUTHOR) hana.choi@rochester.edu, Mela, Carl F.2 (AUTHOR) mela@duke.edu
Source: Marketing Science (INFORMS). May2026, p1. 25p.
Database: Business Source Ultimate
Description
ISSN:07322399
DOI:10.1287/mksc.2023.0002