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The Decision-Making Process and Impact of Individual Decisions for Joint Consumption.

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Bibliographic Details
Title: The Decision-Making Process and Impact of Individual Decisions for Joint Consumption.
Authors: Jones, Sharaya M. (AUTHOR) sjones72@gmu.edu, Campbell, Margaret C. (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2026, Vol. 63 Issue 3, p538-559. 22p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251389950